Today I inaugurate a section that I hope will gather your consensus and above all help you in the small big decisions to be taken when you choose to let your business enter the web or you intend to make a big change or an important investment. I received the following request a few days […]
It happened a few days ago, a colleague, an interesting email exchange with a Google Adwords account manager who proposed his advice to start the first Adwords campaign. It is well known that Google makes available to the subjects " Google Advertising Professional " for the first month of the first campaign , what instead […]
We can define SEO Copywriting as the art of writing for the web and therefore not only for users but also for search engines. Key skill of the SEO Copywriter is to intercept the needs of users by responding to them in the best way, thus satisfying the queries that are typed in the search engine. Easy? Not so much. The web marketing professional involved in SEO […]